My name is Daniel. People say I´m pretty 360 oriented at marketing, with some impressive results. Guess the result is just the outcome of everything else I have a passion for. Smart and scalable solutions to bring in the business is my real passion. Ohh yes I´m a huge fan of data in all shapes, raw data, scraped data, data-building…that´s why they call me “Data Dan” because I know how to use the data.




Digital Marketing expert with specialized focus on Google, Facebook and the power of newsletter and standalones. Yes I define myself as a smart sales person, and I´m proud!


Calculate and implement (projectowner) new business opportunities in a business structure.


Always look at the edge of what´s possible and challenge it with new smart solutions.


In order to sell you need to be strong within the field of communication.


I´m not a boss, I´m a coach and someone people feel inspired from on a daily basis.


I love the deep understanding of technical solutions. I have the skills to often build the mvp´s myself before distributing it within an organisation.

Some of the amazing people I´ve worked with


Creates solid marketing solutions
Daniel Norin worked with Zmarta Group as a consultant doing a period of 12 months. Daniel was brought in to help us with our long-term SEO strategy and improving our current SEO visibility. Daniel helped us identify on- and off page issues and gave us a lot of good ideas and areas to focus on. The work Daniel did for us helped us create a solid foundation for improving our SEO visibility. I happy to give Daniel my best recommendations. Sincerely, Kian Møller Zmarta Group

Kian Møller

Nordic Digital Marketing Manager at Zmarta Group

Great and positive supervisor
I had the wonderful privilege of working with Daniel as a supervisor during my first 10-week internship at Vi in Villa. Daniel has a rare involvement and a great energy in what he does, which infects in a very positive way. As a supervisor, Daniel is very involved in what we do, as well as teaching and showing the way in a very educational and good way. I strongly recommend Daniel as a supervisor and colleague, as he is one of the reasons that the time at We in Villa for me has been a true pleasure!

Pontus Lundberg

SEO consultant at Web Guide Partner

Engages and develops people
I have had the privilege of having Daniel as my supervisor during my first internship during the training of online marketers. Daniel is very professional and committed in his field. He is very educational and has the ability to get others engaged and developed within Digital Marketing. I only have positive experiences with working with Daniel.

Oxana Naess

Ad Ops / Digital Manager - Bonnier Tidsskrifter

Incredible view for detail
Daniel was a vital part in ensuring the SEO-efficiency when we were launching our new e-commerce platform. With an incredible view for detail he ensured that our platform were outstanding before going live. Daniel managed this project on WGP's side with great success. His very organized work was a great help to both our dev-team and our marketing team. Thanks to his ability to document all that needs to be done in a way that can be presented both to a developer and also a marketer, it was easy to take action.

Jacob Rastad

CTO at Outnorth

Creative, result oriented and has extensive knowhow within SEO
I had the pleasure to work with Daniel Norin during the set up and implementation of a highly prioritized SEO project in our company. Daniel is creative, result oriented and has extensive knowhow within SEO. He takes on full responsibility, shows ownership and puts a lot of energy into everything he does. Daniel delivered a solid platform that will help us to continue to grow our business.

Mattias Hallgrim

CMO at Zmarta Group

Great project manager
I have worked together with Daniel on several SEO-projects. I was fortunate to work close to Daniel on some projects when I started as SEO consultant and he taught me both about structural SEO, cross source keyword research and core technical SEO. These are just some of the strong points with Daniel when it comes to search engine optimization. Daniel has both the ability to inspire, teach and deliver great SEO recommendations. He is not afraid to dig into extensive amount of data and to test theories to be able to give recommendations based on own experience. Daniel would make a great additions to any SEO team and bring a great senior technical knowledge to the group.

Johan Enblom

SEO-analytiker, Expressen AB

Daniel is a doer
I have worked with Daniel for almost 2 years. I also had the chance to work with him on several projects. Daniel is one of the most passionate people I have ever had the pleasure to work with. To begin with, Daniel is a doer and he is not afraid of putting the hours. Working with Daniel on projects is a real relief because things will get done on time and in a very professional manner. Also, not only Daniel has great SEO skills but he also is a real entrepreneur. He is extremely versatile meaning he has expertise within the entire digital marketing sphere. Daniel knows how to collect data, read and analyze that data, put together a project plan and then execute on it. He is both technical and business oriented, which is rare in the digital marketing world. Last but not least, Daniel has great sales skills. He understands what companies need and knows exactly how to present goals and actions that will contribute successfully to their businesses. I would recommend Daniel anytime !

Clément Jerusalmy

Senior SEO | Senior Expert Consultant | Digital Marketer - Curamando

Extremely talented creator
Daniel Norin was one of my main administrators during my internship at Web Guide Partner. It was Daniel who encouraged me to apply for an internship at WGP. Ever since the first time I met Daniel I could see how full of energy he is and his great commitment. Daniel is an extremely talented creator within many diverse areas of the digital sector. He always taught me with great knowledge and ambition. Since starting my internship he has become my mentor and idol. I truly look up to him and hope to one day to be able to rise up to his level. I would like to thank You for my wonderful time here at Web Guidepartner and for all the brain twisting assignments you assigned to me with during this internship! You are a true digital hero!

Selma Umut

Senior SEM Manager på GroupM Sweden

His work ethic is impeccable
Throughout my internship at Web Guide Partner Daniel Norin has been a great role model for me as a newcomer in the SEO business. The first thing that struck me when I first met Daniel was his dedication for his work. His work ethic is impeccable and I’ve never seen a person so reluctant to compromise with the quality of his work. Daniel is creative, business-minded and has great social skills. He is the complete package and a unique person in the business of SEO. On top of that he has a really fun and outgoing personality, and he has been great to work with on the projects we collaborated on. I would definitely recommend Daniel to any company that wants to take their business to the next level. Expect excellence.

Sulay Hashim

Head of Tech and Publisher Development på Seenthis

Good leadership
I have not been in the business for to long but I can already tell that Daniel is one of the most stubborn and meticulous people in the industry of web-optimization and search. I have had the pleasure to be led and taught by Daniel during my first 10 weeks at Web Guide Partner. I have never worked with a person who is so present and available, Daniel left for vacation one week in early june this year (2014) but he was still here all week over the net to answer questions and join in different work-related chats. He is dedicated to what he do, and I see that as a key factor of good leadership.

Alex Kjellbris

Web Analyst at Thomas Cook

my work


The latest positions which I´m proud to have experienced. I think of my work as an adventure and I´ve become very picky to choose what kind of adventure I would like to be on.

  • 2015 - 2018
    Bonnier Publications AB
    Digital Business Developer

    Head of digital growth

  • 2013 - 2015
    Web Guide Partner
    Senior Consultant

    Marketing consultant, SEO and analytics

  • 2007- 2012
    Getupdated Internet Marketing
    Product specialist

    Product specialist for PPC, SEO, CMS, Design, Social Media. Developing manager for SEOCMS fifth biggest CMS in Sweden. Salesupport and educator (internal/external).



Some of the milestones of the education. I´m a very curios person so I learn new exciting skills all the time.

  • 2004 - 2005
    The Hong Kong Polytechnic University

    Computer Science

  • 2001 - 2003
    KTH Royal Institute of Technology

    Electro Physics

  • 1997 - 2000
    Lundsberg Boarding School

    Bachelor of Science

Some other interesting stuff I´ve done


Here are some my personal achievements I´m extra proud of

  • 2000 - 2017
    Kone Elevators

    Youth Staff

  • 2018

    Business Certification, Artificial Intelligence

i love my


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