In the long run, whether you are in the B2C or the B2B, the first step is to know and understand the target audience and why they are coming to your website. It is easy to get lost in the fray of trying to meet the demands of the customers or in the intense competition among the competitors. The key point to remember is that most of the web-users out there are not happy with the way the industry is evolving. They are tired of paying so much for the same products and services.
That is the reason why most of them are looking for a different direction where they can get a fresher, new approach, a more innovative one which will give them what they want. They don’t want to settle with the old school approach where the products and services offer limited benefits and only superficial advantages. They prefer something that is different from the other players.
It is not at all an easy task to make changes in the strategies adopted by the companies and products because it may lead to a backlash or even a revolt among the customers. The b2c marketing strategies too are sensitive and hence, should be studied carefully. People cannot be relied on without any negative reactions on their part. At times, you may find that the content on your website or even the tone is not so appealing to the visitors.
So how do you overcome this problem? How can you address the issues raised by the visitors without letting them react negatively to the content on your website?
Well, if you want to address the problem of the unhappy customers and show them what your website can offer them, you have to remember that customers are basically driven by emotion. So, you have to turn that emotion into a positive one by delivering a first class service to them.
Do you know that many companies who succeed in the internet market due to their B2C marketing strategy have a very simple and effective strategy that helps them increase sales and keep away from the “clogged accounts” problem. Here’s how it works:
It is not an easy way to sell and earn, yet it is the simplest and fastest way. It is the concept of the so called free advertising by online video that makes this strategy quite interesting and effective.
Video is still the best medium for communication and the Internet is one of the best platforms to display this medium effectively. So, when you are posting your videos on YouTube, you are not only informing the visitors but you are also giving them a glimpse of the effective way of doing business over the internet.
They are thrilled with the concept of watching a video while browsing the Internet and whenever they decide to visit your website, they will be drawn towards it. This will definitely entice them and most of the time, even the visitors who do not visit your website will also be impressed with the presentation of the video as well as the professional appearance of the host of the website.
It is a proven and well-known fact that the content of a website can be improved by adding video ads or using video content on blogs. Therefore, it is no wonder that companies are going in for it. If you wish to work in this arena, you have to prepare your website as well as your online presence in the same manner.
The next time you visit your website, you should be impressed by the professionalism of the presentation, the ease with which you navigate the site and also by the informative information contained in the website. You can even go to the “Forums” section of the website and start discussing your problems with the other visitors who are sharing their own issues and they will offer you suggestions and ideas on how you can improve your website.