As we begin to focus on the SendGrid campaign, it’s important to realize the importance of advanced options in marketing our products. Just like sending physical mail is done with “dot com “com” addresses, our email is sent with “dot send “dot sendgrid” in our email address.
Think about it – how can a company send their product or service directly to the customer without giving them the opportunity to pay the actual business? That’s why SendGrid is so important – because we allow for a free opportunity to offer consumers and businesses a way to send their products direct to them, using no fees, no set up costs, and no stamps, envelopes, or labels to get in the way. With only a single click and one quick payment, your customers can instantly see your product on their mobile device, on their computers or other devices, on their Facebook, Twitter, LinkedIn, MySpace, or any other social networking site, right from their inbox.
In fact, all that is required to send a product is the name of the company and the URL (that’s where they can check out your product on the Internet). Customers can instantly check out your product directly from their inbox, and you can show them how to make a purchase directly from your website!
One of the most important things that you should keep in mind as you get started is to think about getting people to subscribe to your mailing list. There are many ways to do this, but I’m going to recommend a couple. As you go about building your list, you will notice that you want to have to take the initiative and help build a relationship between yourself and the subscribers.
Here’s how it works – I invite subscribers to join SendGrid. SendGrid allows you to send your offers and promotions directly to your customers. It allows you to put an opt-in box on your website or blog, and it allows you to make your subscribers’ life easier by not having to worry about a ton of products. They simply can choose which ones they would like to receive via email.
This is a great way to get people to view your product without you needing to spend the money for hundreds of products to sell. It’s simple and makes the whole process of finding customers a breeze.
Another way to get your subscribers is to incorporate Google Docs, that is, create a simple website using clean HTML and good graphics to display your promotion. This makes it so your products and offers are placed within their area of focus while keeping them occupied. It’s also a lot more cost effective, as well.
But that’s not all you should look for in your product: Look at SendGrid’s rules for use, the level of customization you want, and your communication guidelines. For example, one of the best practices in the program is that you are allowed to include a call to action in the email that ends with your signature. If you want to include a call to action in your emails, make sure you do.
Additionally, remember that SendSignOffers allows you to create interesting headlines and captions to go along with your emails. The use of these types of tricks can really boost your sales and conversions.
Here are some other important things to keep in mind. We have a number of categories that are included in the Basic version, so make sure you check them out and familiarize yourself with them before deciding on the direction you’re going.
I encourage you to learn more about SendGrid. With these simple pointers in mind, you can quickly build your marketing campaign and promote your new product.