The main purpose of inbound marketing is to generate targeted traffic. There are two aspects that people inbound marketing is: Search Engine Optimization and Social Media. SEO is a big factor, as it’s the main means of driving traffic to your site. What is Social Media?
Use content to bring more seo effect
People have more access today than ever before. People do their banking, check their mail, check out their accounts online, etc. People also watch videos, listen to podcasts, read blogs, etc. They have social networks, Facebook, Twitter, MySpace, etc. All these allow for inbound marketing to come into play.
What is SEO? It’s the process of making sure your site is up to date with keywords. The internet is packed with good and bad sites, so doing your research ahead of time is a key. Optimizing your site is one way to make sure your site will rank well for keywords that people are looking for.
Use social media for inbound marketing
The second area where inbound marketing comes into play is on social media. Social media gives you a way to connect with people. It’s a chance to get feedback on your website. It’s also a way to have a dialogue with people who share your interests. Many times, a good reason why people share their website is because they are visiting a website that has valuable information. Social media can help you get a message out to people.
There are many ways that social media can be used to drive traffic to your site. You may want to use a blog to give updates to people, such as when your new product or service is available. You may want to tweet about your business, if you have a good blog.
Create a contest to get attention
You can also use social media to set up a contest. Contest winners often earn some cash, and they gain exposure to your site.
If you want to be able to reach a larger audience, you can build your own website. Many marketers use the site-builder program to build a site.
This is just one method, but you get the idea. Other ideas include other methods of putting out links from various sources to your site.
You need to always keep in mind that inbound marketing is one of the best ways to drive traffic to your site. Don’t forget that even though you get traffic from social media, it can take time for that traffic to become genuine. Your target audience also has to be on board.
One general rule of thumb is to make sure your website is good enough to hold your customers. Always have good content, it is the lifeblood of any site.
While creating your own website is helpful, you still need to optimize it. The best way to do this is to use tools like Google Webmaster Tools.