Are you still using marketing automation to market your product or service? Many software companies are using marketing automation as an automated method of sales and marketing but there are pros and cons to it. Let’s find out more about these.
Pros. The first two are the simplicity of marketing automation. The basic functions of marketing automation include creating marketing materials such as landing pages, email signatures, and brochures, posting articles to article directories, and sending targeted promotional emails. This can be done from the comfort of your own home or office.
Pro #2. This also comes with a minimal investment when compared to traditional methods. Although most programs will use advertising methods to drive traffic to your site, they can also be used to sell to existing customers and prospects.
Pro #3. Marketing automation can be very cost effective. Marketing automation is a low cost solution for marketing and to grow your business. You won’t have to hire employees, conduct sales calls, or invest in advertising because all marketing activities will be taken care of by the software.
Cons. The cons of marketing automation can sometimes be overlooked. Marketing automation is not necessarily the best tool to use if you are trying to build a website, sell products on eBay, or sell services on forums.
The first thing that will come to mind is that you will need to market yourself. You need to have someone who will talk about your product, sell your product, and create a situation where you feel comfortable talking about your product. Many people think that all you need to do is talk about your product but you need to have a place where you can go and interact with other people about your product.
Marketing automation can help you accomplish this by creating your own web presence. It may be that you just don’t have time to build a website. If you don’t have the time and don’t feel comfortable making sales calls, automated marketing tools will make your life easier.
The cons are few, but they exist. One is that you don’t know what people are looking for. As the owner of a product or service you need to be able to understand your customers’ needs. Although marketing automation will help you with this, it does come with its own set of challenges.
For example, people are sometimes really bad at telling you about their needs. The very purpose of marketing automation is to allow you to automate the process of selling a product or service. As a result, it is necessary that you learn to communicate effectively with your customer.
The final pro is the advantage that it has over other marketing methods. Marketing automation is really not all that complicated. There are just so many features and options that you can use that you can make your business look like it was done by machines.
There are some cons of marketing automation but there are also some pros. As long as you use it correctly, you can make it work. It can help you grow your business if you use it properly.