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Pros and Cons of Using Google Ads

Even the most seasoned online marketer may have trouble deciding whether or not to start using Google Ads. It’s an intimidating proposition to try and decide what the best means of online advertising is, especially when you’re new to the game. Don’t worry though; in this article I’m going to go over some of the benefits that you will realize from using Google Ads.

Pros and Cons of Using Google Ads 1

First of all, Google has a built-in system that allows for you to create targeted ads based on specific demographics. This is probably the most important feature you can get from Google Ads. By being able to use specific demographics, you will be able to create better ads that target exactly what your audience wants.

Adwords is easy to use

Since Google also offers a free service, you will not only be able to set up your ad campaigns quicker, but you will also save a significant amount of money. The more people who click on your ads, the more likely it is that you’ll make a sale. With AdWords, you’ll also be able to target individuals and certain demographics, unlike most other methods.

Google also provides a built-in method to track all of your campaigns and see which ones are performing well. This is another incredibly powerful feature. All you have to do is register and start seeing results within minutes!

Use the right keywords

Another great thing about Google is that you can also utilize the right keywords and terms in order to rank your ads higher in the search engine results pages. Keywords are extremely important when trying to promote your business online. Some people like to use keyword phrases that are related to the business they are promoting, but this will usually rank poorly in the search engines. If you want to rank well in the search engines, you need to include specific keywords in your campaign.

Google AdWords also allows you to provide buyers with additional options when they’re making their buying decisions. Many companies do this already, but it doesn’t hurt to add the option. With Google, you can choose to offer a percentage off of a purchase, a discount if you choose, or a guarantee. All of these things will allow you to make more sales by allowing the buyer to choose what they want more often.

Finally, Google provides an option to schedule when you want your ads to show. Some people don’t like being kept waiting for updates, but the fact is, this is an extremely popular method used in the online market today. Google does offer this as well as scheduled website content, so that buyers will always be notified before they even look at your site.

What makes Google Ads even more appealing is that you can purchase a monthly package and then simply keep this account open and active all year long. This is actually my favorite thing about Google.

Once you have this account, you will be able to receive valuable tools and information right to your inbox every single month. You can also be alerted when your competitors begin their campaigns in order to steal your customers!

Adwords creates opportunities

When you’re first starting out with Google, you will want to utilize AdWords. However, once you start making more money and are starting to take a greater interest in search engine optimization, you may want to upgrade to a paid account. My recommendation is to get a Google AdSense account right away, since this can really help you to improve your page rankings.

Now that you know some of the advantages of Google, why not check out their interactive tools? These tools will allow you to do a whole lot more than just creating an ad. They will allow you to see what is working and what isn’t, and give you the opportunity to figure out what you want to do to get better results!

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