Inbound marketing is a marketing term that describes the process of marketing your business from the perspective of someone new to your business. Whether you’re doing it yourself or hiring a company to do it for you, you’ll learn some helpful tips and tricks that will help you make an amazing first impression when you bring someone in to your business.
Beginner marketing can be done very easily if you know where to look. To be successful, you must make sure your inbound marketing materials are designed for new prospects. So how do you go about making sure your inbound marketing materials are created for people new to your business?
Beginner marketing begins with your web site. Your web site is the one place people visit first, so make sure that you design it to grab their attention right off the bat. That means putting up informative and entertaining content that will help them learn more about your business.
Start with the basics
The most important thing to put on your web site is a video segment. This should be focused and informative, explaining the way your business works, what it does, and what it offers. Inbound marketing consultants recommend that you keep video segments short and to the point. Make sure you only have one video segment per page.
You can also give an instructional video on how to do certain tasks. The video can be in the form of an e-book, a video, or a workshop. It doesn’t have to be long, and it doesn’t have to explain every step and method.
If your website offers interactive questionnaires, make sure that they are easy to complete. People aren’t happy with surveys that require complex questions and multiple choices. However, if you want to offer these types of questions, make sure you customize them for your market, not to become too complicated. Promotional Literature – After your web site is ready, it’s time to give it the rest of the attention it deserves. Remember, you’re not trying to sell your business. Your goal is to get a prospective customer to see what your business has to offer.
With online marketing, search engine optimization is key. When people type in keywords related to your business, these can help you rank higher in the search engines. You’ll also be rewarded for optimizing your page, because it is a “ranking signal.”
A great way to get a new prospect is by offering a free eBook, or a demo of some kind. However, you shouldn’t offer them something too special just to get them in your store.
Have them sign up for your newsletter. Sending out daily emails with valuable information will keep your customers coming back for more. If you want to give them a free ebook, you can offer a special discount code that you can send to their email.
Beginner marketing is all about creating an exciting place to meet new prospects. It isn’t about selling to existing customers. It’s about making sure your customers don’t leave your website.