SEO is not dead, but it has received a dangerous competitor. GEO, Generative Engine Optimization, is the new way to be visible when AI agents like ChatGPT and Google Gemini recommend products to ready-to-buy consumers. AI-driven e-commerce traffic has exploded by 9 times, and orders linked to AI searches have increased by 14 times in just months. The question is not whether AI will take over shopping. The question is whether your brand is visible when it happens?
